HBCU CARES: Full Brand Build

When the new Executive Director and CEO took over at HBCU Cares, the brand didn't reflect the scale of their mission. To lead effectively in the HBCU space, they needed a professional identity that earned immediate trust from donors, partners, and students.

The Solution:

We executed a complete brand overhaul. This wasn't just a logo change; it was a total rebuild of how the organization shows up in the world. We developed:

• Visual Identity: A new color palette, typography, and logo system.

• Web Design: A custom site built for clarity and engagement.

• Collateral: Digital and print assets to ensure a professional look at every event and meeting.

The Result:

"Design Execs was the first person I called when I got the job as Executive Director and CEO. This rebrand has changed the entire trajectory of our brand." — CEO, HBCU Cares