Over The Top | Ad Management & Social Media Scaling

The Challenge:

After establishing a bold Visual Identity, Over The Top needed to convert that brand awareness into actual revenue and occupancy. They had a high-performance service but needed an Ad Management strategy that could reach their target audience at scale and a Social Media Management system that kept their community engaged and informed.

The Solution:

We deployed a full-funnel digital growth strategy designed to fill seats and hit capacity goals instantly.

• Meta Ad Management: We engineered a high-converting ad funnel that focused on low-cost lead generation and high-intent conversions.

• Social Media Management: We took over the daily execution of their social platforms, ensuring the brand's voice remained consistent while providing "founder-level" engagement for their growing audience.

• Conversion Tracking: We implemented deep-data tracking to ensure every dollar spent on ads was directly tied to a new enrollment or booking.

The "Executive" Result:

The numbers speak for themselves. By pairing a professional brand with aggressive, data-driven marketing, we achieved:

• 90% Program Capacity: We successfully filled every available spot for their flagship programs.

• $0.45 Average CPC: Our Ad Management achieved industry-leading efficiency, driving high-quality traffic at a fraction of the standard cost.

• 90% to 100% Occupancy: We helped scale the organization from near-empty to a consistent waitlist status.