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Crafting a Vibrant Brand Identity for Over The Top Learning Center


The Challenge


Over The Top Learning Center, an early childhood education provider, sought to establish a brand identity that reflected its commitment to creating a strategic and engaging environment for children. Our job was to develop a comprehensive brand strategy, design collateral items, and create a visually appealing website that captured the essence of their mission.



Our Solution


Comprehensive Brand Strategy - Design Execs initiated a comprehensive brand strategy, focusing on:

  • Mission Definition: Clarifying and articulating the center's mission and values.

  • Target Audience Analysis: Identifying the target audience and tailoring the brand strategy to resonate with parents and caregivers.

  • Competitive Landscape Assessment: Analyzing the market to position Over The Top Learning Center uniquely.


Distinctive Brand Identity - Crafting a distinctive brand identity that resonated with the center's values:

  • Logo Design: Designing a logo that symbolizes growth, learning, and inspiration while incorporating vibrant colors to evoke a sense of energy and creativity.

  • Brand Colors and Typography: Establishing a consistent visual language with a color palette and typography that reflected the center's dynamic and welcoming atmosphere.


Brand Collateral Items - Developing a suite of brand collateral items:

  • Business Cards: Creating professional and visually appealing business cards for staff and administrators.

  • Brochures and Flyers: Designing informative brochures and social media templates to effectively communicate the center's offerings and philosophy.




Website Design - Crafting a user-friendly and visually engaging website:

  • Responsive Design: Ensuring the website was fully responsive, providing an optimal viewing experience across various devices.

  • Interactive Features: Incorporating interactive elements and engaging visuals to showcase the learning environment.




Design Execs is proud to have collaborated with Over The Top Learning Center in crafting a vibrant brand identity that aligns with their mission and values. This case study underscores our commitment to strategic design, creating visually compelling

solutions that resonate with the target audience and leave a lasting impression.


Contact Design Execs today to explore how our expertise can elevate your brand's identity and foster positive engagement.


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